PwC Embraces Crypto After Trump‑Era Regulatory Clarity

PricewaterhouseCoopers (PwC), the global accounting and consultancy giant, has publicly signalled a strategic pivot into the cryptocurrency sector, ending years of caution in the face of regulatory uncertainty. The shift reflects a broader realignment in U.S. policy toward digital assets under the current administration, which has produced clearer frameworks for stablecoins and tokenisation that have helped unlock corporate interest. Financial Times

In a recent interview with the Financial Times, PwC U.S. Senior Partner Paul Griggs confirmed that the firm has begun to “lean in” to crypto, expanding its services across audit, consulting, tax, and risk advisory for digital asset projects. This marks a significant reversal from the firm’s previous stance, which largely kept crypto engagements at arm’s length due to regulatory ambiguity and reputational risk. The Times of India

A key driver of this change has been the passage of landmark U.S. legislation, notably the GENIUS Act, which established comprehensive federal rules for stablecoins, custody practices, reserve requirements, and disclosures. Combined with pro‑crypto appointments at agencies such as the U.S. Securities and Exchange Commission, these developments have created a business environment where traditional firms feel more confident engaging with digital assets. Financial Times

PwC’s expanded focus is not limited to crypto natives; the firm is also targeting traditional corporations exploring blockchain and tokenisation use cases, particularly in payments and enterprise finance. Alongside its Big Four peers — Deloitte, KPMG, and EY — PwC now positions itself as a major advisor on compliance, audit assurance, and strategic implementation of digital asset initiatives. Cryptopolitan

Industry observers see this move as a bellwether for institutional crypto adoption. When a firm with PwC’s reputation commits meaningful resources to the space, it signals to other corporate leaders that digital assets are moving from speculative fringe to integral components of future financial infrastructure.